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Launching A New Event
Maximize Event Participation
Maximize Event Participation
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Here is your To-Do List.

 
  1. Develop a Unique Brand or
    Concept for the Event
  2. Exhibits and Sponsorship Sales
  3. Marketing & Attendee Acquisition
  4. Media Relations
  5. Develop the Conference Program
  6. Build a Web Site

Why not let us handle it?

We’ve done it all before, with outstanding results!
To Do List
1. Develop a Unique Brand or Concept for the Event
 
  • Define the attendee universe.
  • Define the exhibitor universe.
  • Define the unique opportunity for attendees and exhibitors.
  • Decide on the name of the event and a tagline
 
2. Exhibits and Sponsorship Sales
 
  • Develop a database of sponsor and exhibitor prospects.
  • Develop inventory and pricing.
  • Set goals.
  • Design and develop all necessary sales tools.
  • Get on the phone!
 
3. Marketing and Attendee Acquisition
 
  • Develop marketing plan and budget.
  • Set goals.
  • Identify and recruit key partners.
  • Implement and/or coordinate all aspects of marketing plan – including event branding, web advertising, email, direct mail, print advertising, and telemarketing.
 
4. Media Relations
 
  • Develop a database of editorial contacts.
  • Draft and send out at least three news releases.
  • Recruit key members of the media to attend the event.
 
5. Develop the Conference Program
 
  • Topics
  • Schedule
  • Speakers
  • Bios
  • Session descriptions
  • Logistics
 
6. Build a Web Site
 
  • Attendee prospect section
  • Confirmed attendee section
  • Exhibitor prospect section
  • Confirmed exhibitor section
  • Speaker section
  • Press section
 
 
 
 
     
 
 
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Evan Shubin, President

  
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